Cookies policy
Our website uses various types of cookies. We believe it is important that you have control over your online privacy. Therefore, we would like to inform you as completely as possible about which cookies we use and for what purposes.
What are cookies?
Cookies are small text files that a website places on your computer, tablet, or mobile phone when you visit the website. Information about your website visit is stored in these cookies. Personal data is processed through the placement of cookies. By using cookies, a website can recognize you on a subsequent visit. This can be useful, for example, if you do not want to log in again every time you visit the website.
Different types of cookies
We distinguish between functional and non-functional cookies. We always place functional cookies. These are necessary for the website to function properly. For example, they ensure that you can remain logged in to the website when you wish. In addition to functional cookies, we also place standard analytical cookies. This is an example of a non-functional cookie, as it is not necessary for the website to function properly. This allows us to know which parts of the website are popular and where we can improve our website. Only when you agree to the placement of cookies do we also place a number of other non-functional cookies. These all have different purposes, but enable us to improve our services. For example, we use cookies to display online surveys on our website, test improvements to our website, display social media buttons, or to show relevant advertisements for our services on other websites.
Online privacy
We believe it is important that you have control over your online privacy. Therefore, we would like to inform you as completely as possible about which cookies we use and for what purposes. In the table below, you can see which cookies we place by default when you visit the website and what we place when you accept or decline our cookies.
Standard & 'disagree' With 'agree'
Functional cookies VV
Cookies to measure visits VV
Cookies for social media integration XV
Cookies to test improvements on our website XV
Cookies to conduct research on our website XV
Cookies to display Van der Valk Vastgoed advertisements on other websites XV
Functional cookies
Functional cookies are necessary for the website to function properly. These cookies are therefore placed by default and are not removed if you do not accept cookies. Functional cookies ensure that you can remain logged in during your visit to the website. They also ensure that products in your shopping cart are saved when you want to buy something in our webshop.
Cookies to measure visits
Analytical cookies enable us to measure website visits. These statistics provide us with insight into how often our website is used, what information visitors are looking for, and which pages are visited most frequently. This allows us to know which website components are popular and where we can improve our website. We continuously analyze and improve the website to make the visitor experience as pleasant as possible. The statistics we collect cannot be traced back to individuals. Therefore, this data is always used anonymously. We use Adobe Analytics and Google Analytics to gain insights from the data. We always place analytical cookies when you visit our website.
Analytical cookies collect the following data, among other things:
– Tracking the number of visitors to our web pages.
– Keeping track of the duration of the visit.
– The search queries performed on the website.
– Data about your browser and device used to visit our website, such as operating system and screen size.
– The way you arrived at our website, for example whether you clicked on one of our advertisements or on a link in an email.
– Some anonymous data entered in a form, such as a type of car or which type of insurance coverage is chosen most often.
– Items you have purchased or added to the shopping cart on the website.
For more information about what Adobe and Google do with the collected data, we refer to the privacy statements of Adobe and Google. These statements may change regularly.
We never provide the personal data you have entered (such as name, address, BSN, telephone number) to Adobe or Google. Read more about how we handle personal data in our privacy statement.
Cookies for social media integration
On our website, we display videos and other content that you can promote and share via social networks using a button. To enable the functioning of these buttons, social media companies such as Twitter, Facebook, YouTube, and Google place cookies so that they can recognize you when you are logged in to that social network. They also collect data about the page you are sharing. For more information about the data collected by social media companies, we refer you to the privacy statements of these companies. These may change regularly.
– YouTube
Cookies to test improvements
We continuously test our website to provide you with the best user experience. We want to know if the changes we make to the website are actually improvements. Therefore, we often implement improvements first in an A/B test. For this, we use Visual Website Optimizer. This allows visitors to see a modified version of the website at the same time. In this way, we continuously optimize the website. Cookies are used to ensure that you see the correct version of a page and to measure results.
Cookies for research
We use Usabilla as a tool to conduct research on the website. This allows you to always leave feedback on the website. We also ask on certain pages whether that article has been helpful to you. In addition, we use an online survey in which we ask for your opinion about our website. We use this information to continuously improve our website. The cookie ensures that you are not shown the survey unnecessarily often. The cookie also transmits information about your operating system and the browser you use to visit the website.
To see how visitors use our website, we also use Hotjar. This tool records mouse clicks, mouse movements, and scrolling behavior of visitors on our website. Hotjar collects information about visited pages, the browser you use, and the type of device and operating system used. We use this data to improve the website.
To monitor the performance of our website, we use mPulse from SOASTA. This cookie is placed to measure the speed of our website in your browser. With this information, we can detect and resolve potential problems with our website's performance in a timely manner.
In certain cases, you can use a chat function to ask questions to one of our employees. For this, we use Clickdesk. Clickdesk places a cookie to know how long you have been on a page and whether you might need help.
Cookies to display Van der Valk Vastgoed advertisements on other websites
We use online advertisements to promote our services. We prefer to do this as targeted as possible to keep costs low and avoid showing you unnecessary ads. For this purpose, we use Google AdWords, Google Dynamic Remarketing, Facebook Custom Audiences (we do not share our customer database with Facebook), Microsoft Bing Ads, and DoubleClick (from Google). This allows us to advertise in a targeted manner and keep costs low.
These cookies make it possible to:
– To keep track of which advertisements you have already seen. This prevents you from seeing the same advertisements too often.
– To keep track of how many visitors click on our advertisements.
– To keep track of how many visitors purchase a service from us after clicking on an advertisement. This is necessary to analyze the effectiveness of advertisements.
– To keep track of whether you have already purchased certain services from us. You will then not be shown unnecessary advertisements.
Even if you do not accept cookies, you may still encounter advertisements from us online. This is because not all of our advertisements use cookies. However, cookies do make it possible to show you more relevant advertisements and avoid unnecessary ones.
For more information about what Google does with stored data, we refer to Google's privacy statement. This may change regularly. We have not given Google permission to use the information obtained for other Google services.
For more information about what Microsoft does with stored data, we refer to Microsoft's Privacy Statement. This may change regularly. We have not given Microsoft permission to use the information obtained for other Microsoft services.
For more information about what Facebook does with stored data, we refer to Facebook's privacy statement. This may change regularly. We have not given Facebook permission to use the information obtained for other Facebook services.
Blocking and deleting cookies
If you do not want cookies from our website to be placed, you can choose this in the cookie notification that you see on your first visit to our website. If you have previously accepted our cookies, you will no longer see this notification and you must first delete our cookies.
You can also choose to block the placement of cookies via your browser. If you block all cookies, websites might not function as well. It is better to selectively disable only the unwanted cookies. You can do this in your browser settings. This will also immediately block cookies from other websites you visit.
